doublesoul DIY

Creative Direction, Event Production, and PR for an interactive, community based, pop up.

Designed an interactive pop up to boost brand's audience engagement. doublesoul DIY was an in-person event offering a space for community and creativity.

Guests were able to rsvp to the event by purchasing a pair of the brands plain socks online using a specialized promo-code. Socks were then placed on hold for pick up at the event, ready for DIY customization, photo ops, video games, and music.

Additional in-person sales were made and the e-commerce based brand gained social content as well as an increased/organic community culture as a result of the event.