mymommy

Creative Direction and Branding work for small, e-commerce, fashion brand.

Created a campaign for a re-brand and product launch based on the brand's concept of "self exploration, trying on our mother’s much too big clothes, tripping in giant high heels, while weighed down by enormous vintage necklaces."

Creative directed and provided 1mo's social content strategy/assets, website design, and logo redesign.

The re-launch sold out within 1 week of the website going live and the brand's social media grew 50% within 3mo's of the social media strategy implementation.